Music Industry in the Philippines - Part 4: Promotion

Promotion is the other area in the music industry where the record company's money gets sucked up dry. Why?

• Promotion Tool #1 - Radio Stations
• Promotion Tool #2 - TV Guestings
• Promotion Tool #3 - Print
• Promotion Tool #4 - Ring Tones

Radio Promotion


Radio alone is expensive. Trash the law on music copyright with respect to radio stations. The sad truth is, the music industry pays radio stations for playing the songs, never the other way around.

Music Industry in the Philippines - Part 3: Packaging & Replication

Packaging and CD replication are done almost at the same time. By the time the CD copies roll out, the packaging materials are ready. But anyone who produces his own music and sells it straight to his or her crowd in the internet may no longer need to read this post.

Packaging is everything that has something to do with the branding of the music album. That includes selection of the album title, carrier single, theme, images and material.

Design, Titles and Credits. The packaging contains colors and images, the title of the album, the title of the carrier single (if any), the titles of the songs, the label logo, the credits, etc. The list of songs include the names of the music composers.

Music Industry in the Philippines - Part 2: Music Recording

Music Recording is where the initial investment comes in. This is when someone --- either you or a record company --- gambles on your song and puts money into music recording, with the expectation of getting that money back when sales start to come in.

The most thrilling part in a music composer's life is music recording. Incidentally, music recording is also the most risky part for the record company's money.

And real success is still a long shot for a new artist today. Of the 32,000 new releases each year, only 250 sell more than 10,000 copies. And less than 30 go platinum. (Courtney Love, extracted from Salon.com)

Music Industry in the Philippines - Part 1: Musical Creation

How does the music industry in the Philippines operate? Does anyone know? Probably the more correct question is, does anyone care to know?

Music composers and artists are too engrossed in their music writing and performing skills (perhaps rightly so) that they leave the rest --- their bank accounts --- to the experts.

The question is, who are the experts? and whose interests are they really protecting? I don't mean to say the experts are bad people. No. All I'm saying is trust them but . . . verify, verify, verify.